Words and Phrases - Who-am-I-talking-to - Devon Brand

Words and Phrases

If you’re looking to put across just how special our County is, feel free to take inspiration from the words and phrases below. We believe they truly describe Devon and its many facets.

General

Full of genuine community-minded people, rich and diverse environment, stunning landscapes, vibrant cities, creative and stimulating, restores and regenerates, anything feels possible, relaxing, easy-going, inspiring, new perspective, supportive, Devon let’s you get what you really want out of life.

Live

More spare time, healthier, community, vibrant, freedom, living in beautiful surroundings, strong community, pride

Work

Relaxed, more productive, less commuting, creative, new and dynamic ways of working, creative decisions, better work/life balance, happier, rewarding, no ‘Monday morning’ feeling.

Invest

Productivity, resourcefulness, enterprise, excellent communications, superior workspaces, willingness to cooperate with others, diverse yet like-minded companies, growth and innovation.

Learn

Activities and sports, inspiring surroundings, room to think, clear-headed, huge range of opportunities, great mix of urban life and outdoor living, interests and activities you won’t find anywhere else, great opportunities in graduate careers with continued growth of job prospects.

Visit

Invigorating, exciting, recharge your batteries, wholly relaxing, tonic for the soul, never get bored, clear your head of clutter.

So next time you come to write some copy that reflects our
brand, try asking yourself the following questions:

• is this challenging people’s perceptions of Devon?
• could this come from any other region?
• is the thought of ‘a better perspective’ coming through in
  this copy?
• would I read this?