Images should inspire and excite and explore Devon’s unique culture and natural landscape. Try viewing traditional subject matter from a new perspective. Use interesting angles and bold colour to introduce new life into ordinary subject matter. Shoot the unconventional. Be brave. Be different.

Revitalise standard images using brushstroke effects within Photoshop. Use different brushes over a number of layers to define shape and movement. Emphasise the subject by using tints and transparency to add interest and depth to the underlying image, creating a fresh, energetic and distinctive look.

Write copy that reflects our brand ethos. Keep your message simple and direct and avoid over-complicated vocabulary and sentences. Ensure the positive characteristics of Devon comes through in the words you use.